H-P on Printing From the Cloud

IPads, smart phones and e-readers are hot in the consumer electronics industry right now, and Hewlett-Packard (HPQ) wants in on the action — even with its printers.

The company unveiled Tuesday in Hong Kong its new line of web-enabled printers that allow you to print from smart phones and other mobile devices by storing documents and files in the “cloud.” H-P’s executive vice president for the company’s imaging and printing group, Vyomesh Joshi, calls the new printers a “game changer.”

Dow Jones spoke with Mr. Joshi about how printing technology is evolving and why H-P believes printing from your cellphone will be the next big thing.

Dow Jones: Printing has always been an integral part of H-P’s business for a while. There was some downturn with the recession in 2009. Are you now seeing momentum starting to pick up?

Mr. Joshi: If you look at our second-quarter results, we saw tremendous growth globally, and great growth in Asia. Our supplies grew. If you look at our imaging and printing group, there was growth in hardware and unit growth was very good. We are reinvesting into sales and R&D. We feel that imaging and printing is back and it’s going to be very, very important for H-P.

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