Google Lands Flight Information Provider ITA for $700 Million

With the aim of becoming a go-to destination for travelers who want to compare flights and airfares, Google is buying ITA Software, a Cambridge, Mass., flight information software company, for $700 million. The search giant will use the technology to serve as a middleman, “creating new flight search tools that will make it easier for you to search for flights, compare flight options and prices and get you quickly to a site where you can buy your ticket,” according to VP Marissa Mayer.