Peter Kafka

Recent Posts by Peter Kafka

Want to See What an iAd Looks Like?

Apple’s (AAPL) first batch of iAds–marketing messages made specifically for the company’s mobile platform and its app ecosystem–launches today. So you may start seeing them on your iPhone, iPad or iPod touch. But if you can’t wait, here’s what they look like, via Chiat/Day, which made one for Nissan.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web