Media and Retail Firms Meld Business Models Online

In search of new business models, some media and retail companies are treading on each other’s turf online.

One of the latest examples is Lockerz Inc., a youth-targeted media website that doles out points to members for watching videos with ads, taking surveys, signing up other friends, and completing other social-networking tasks. This week, Lockerz–which says it has amassed 16 million registered users–is launching a shopping component that lets users redeem those points, dubbed PTZ, for discounts from its own online mall from brands including Sony Corp. (SNE), Ben Sherman Group Ltd. and Nintendo Co.

Sites such as Lockerz, which mix shopping with editorial content, social networking and games, are sprouting up across the Web and drawing significant interest from investors as hot new businesses based on more than online advertising.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »