Schmidt and Zuck Peel Away From the Pack in Sun Valley

It is night one at the Allen and Company conference in Sun Valley, and the moguls are trickling in.

They are also getting down to business.

Google Inc. (GOOG) Chief Executive Eric Schmidt and Facebook chief executive Mark Zuckerberg were spotted driving away from the Sun Valley Lodge in Mr. Schmidt’s light blue rental car for a private rendezvous. Schmidt, smiling, was carrying a coffee.

The pair clearly have a lot to talk about. Google has been doubling down in social-networking while Facebook has been beefing up on search. Facebook has been hiring a growing number of Googlers while Google has been hunting for a new head of social. The battle between the companies is likely to be on the minds of attendees all week.

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