Kara Swisher

Recent Posts by Kara Swisher

While BoomTown Still Has Few FaceTime Friends, New Apple Ads Make It Seem Completely Adorkable

As of right now, the only two people I have done FaceTime video phone calls with using Apple’s new feature for the iPhone 4 are All Things Digital’s Walt Mossberg and John Paczkowski.

While Patches’s kids–who hijacked the device–are very cute, and Walt likes to hold documents up to the screen to see if I can see them, this has gotten old rather quickly.

Which is why when I saw the terrific new video ads for the iPhone 4, I wished I had such quirkily touching Hallmark moments to share on my mobile device.

In one, called “Haircut,” a girl shows her boyfriend her new pixie haircut, which he pretends to like (but actually does not and neither do I). In another, titled “Smile,” which is even more effective, a father tries to make his daughter feel okay about her new braces (she looks great!).

Of course, it’s impossible not to do the baby ones, such as one (“Meet Her”) with granddad meeting his new granddaughter and the other, called “Big News,” about, well, the big news!

Awwwwww…, although nothing tops Lucy telling Ricky the big news on “I Love Lucy.”

In general, the ads are pretty effective–not too mawkish and very simple–delivering a clear product message about FaceTime, perhaps the iPhone 4’s most marketable feature.

Here are all the videos of the new ads, as well as the original longer one Apple (AAPL) used.

I also added, of course, the Lucy-is-pregnant video, as well as one of Walt and me using FaceTime for the first time at the iPhone 4 launch in June:

Meet Her



Big News

Original, with Louis Armstrong singing “When You’re Smiling”

Ricky Learns Lucy Is Pregnant

Walt and Kara Use FaceTime at iPhone 4 Launch

Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald