Kara Swisher

Recent Posts by Kara Swisher

While BoomTown Still Has Few FaceTime Friends, New Apple Ads Make It Seem Completely Adorkable

As of right now, the only two people I have done FaceTime video phone calls with using Apple’s new feature for the iPhone 4 are All Things Digital’s Walt Mossberg and John Paczkowski.

While Patches’s kids–who hijacked the device–are very cute, and Walt likes to hold documents up to the screen to see if I can see them, this has gotten old rather quickly.

Which is why when I saw the terrific new video ads for the iPhone 4, I wished I had such quirkily touching Hallmark moments to share on my mobile device.

In one, called “Haircut,” a girl shows her boyfriend her new pixie haircut, which he pretends to like (but actually does not and neither do I). In another, titled “Smile,” which is even more effective, a father tries to make his daughter feel okay about her new braces (she looks great!).

Of course, it’s impossible not to do the baby ones, such as one (“Meet Her”) with granddad meeting his new granddaughter and the other, called “Big News,” about, well, the big news!

Awwwwww…, although nothing tops Lucy telling Ricky the big news on “I Love Lucy.”

In general, the ads are pretty effective–not too mawkish and very simple–delivering a clear product message about FaceTime, perhaps the iPhone 4′s most marketable feature.

Here are all the videos of the new ads, as well as the original longer one Apple (AAPL) used.

I also added, of course, the Lucy-is-pregnant video, as well as one of Walt and me using FaceTime for the first time at the iPhone 4 launch in June:

Meet Her

Haircut

Smile

Big News

Original, with Louis Armstrong singing “When You’re Smiling”

Ricky Learns Lucy Is Pregnant

Walt and Kara Use FaceTime at iPhone 4 Launch


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work