Peter Kafka

Recent Posts by Peter Kafka

Just How Good Will Google's Q2 Numbers Be?

Google reports Q2 earnings on Thursday, so consider this a preview: Search ad spending jumped 24 percent in the last quarter, says Efficient Frontier.

The search engine marketing company’s estimates fit nicely with Wall Street, which thinks Google will post a revenue jump of 22.5 percent, on average. No surprise there: Google (GOOG) pretty much is the search market–hence the Microsoft (MSFT)/Yahoo (YHOO) Hail Mary. And analysts usually take input from firms like Efficient Frontier to get to their numbers anyway.

Okay. Anything else we should know? Here are a couple factoids: Efficient Frontier attributes the rise in large part to a big bump in retail spending, and says cost-per-click prices have jumped 18 percent in the last year. Left unsaid, so I’ll say it anyway: These numbers are compared to pretty soft comps from last year.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work