Peter Kafka

Recent Posts by Peter Kafka

More Mobile Ad Money: InMobi Raises $8 Million

The mobile ad market is still more theoretical than anything else. But the investment thesis is pretty simple and compelling: The better that phones get, the more time people are going to spend on them, and the more attractive they’ll be to advertisers.

Maybe, one day! So here’s another firm that wants a piece: InMobi, which has raised an $8 million B round from Kleiner Perkins and Sherpalo Ventures. Those same firms funded the company’s earlier rounds, and the Bangalore-based ad network has now raised $15.1 million.

InMobi’s pitch is that it isn’t Google (GOOG) or Apple (AAPL), but that its ads will still work on both of those companies’ mobile platforms. Of course, plenty of other ad networks make the same pitch, more or less.

InMobi launched in the U.S. only this year, but it has already generated two billion ad impressions, says Anne Frisbie, who runs the company’s American outpost. Apple is the company’s primary revenue driver in the U.S., Frisbie says.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik