The $100M Revenue Club: EHarmony Captures Hearts Of VCs
EHarmony Inc. may not be the trendiest or flashiest dating Web site out there, but it has steadily grown to become a big piece of the online dating space.
The company has done this by bucking the trends, both when it was founded during the dot-com bubble–when a slew of companies launched to marry the power of the Internet with the age-old desire to meet Mr. or Ms. Right–and more recently, when a new crop of sites has focused on casual dating through features such as social networking or video chat.
Now, as it expands internationally and prepares new services in its existing markets, the matchmaking site must continue to address its built-in challenge – how to keep its business expanding even when its most satisfied customers stop using the service.
