Apple to Hold iPhone 4 Press Conference Friday

Looks like Apple (AAPL) has finally decided to get out in front of the iPhone 4 antenna controversy.

Late Wednesday afternoon, the company said it will hold a press conference this Friday (July 16) at its Cupertino headquarters. Its topic: the iPhone 4.

Apple offered no further details beyond that, but given the events of the past few weeks, it’s likely we’ll be hearing quite a bit more about the iPhone’s reported reception problems and Apple’s plans to address them.

The announcement comes amid rumors that future manufacturing runs of the iPhone 4 will see a non-conductive coating applied to the device’s external antenna to reduce reception problems.

Join us at 10 a.m. PT on Friday, July 16 for live coverage of the event.