Disney Takes The Bait For Twitter's New @Earlybird Promo

“The Sorcerer’s Apprentice,” a new Disney flick starring Nicholas Cage, may not be scoring stellar reviews, but if you still want tickets to see it, Twitter of all places is your answer for a special deal.

Walt Disney Studios is Twitter’s first partner for its @Earlybird promotional account, which the start-up hopes will bring in a new source of revenue. Through @Earlybird, announced last week, various companies pay Twitter to offer deals to those who follow the account.

Disney is the first to deal through @Earlybird, offering followers in the U.S. a two-for-one ticket promotion for the new Jerry Bruckheimer film.

“We’re just getting started — we’ve got an amazing lineup of deals to share in the coming days and weeks with people following @earlybird,” Twitter wrote in a blog post. “Several times a week, @earlybird will help consumers discover Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more.”

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