Peter Kafka

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Download Me, Amadeus! Sony Set to Open a Classical iTunes

What’s holding you back from buying classical music downloads? Is it because they’re too hard to find on iTunes? Or is it because the tracks don’t sound that good?

Sony Music thinks it has an answer: It plans to open its own online store dedicated to classical music, and perhaps jazz as well. Sources tell me that Sony (SNE) is prepping a specialty store that features high fidelity, “lossless” downloads, and is on track to bring in the other big labels–Universal Music Group, Warner Music Group (WMG) and EMI–for a launch this fall. No comment from Sony.

I don’t believe Sony has formally signed on the other labels yet, but the industry sources I’ve talked to seem confident that all of the majors will be on board, via non-exclusive deals, sooner than later.

That makes sense: This one doesn’t require any label to rethink a business model, and the stakes are fairly low. The labels don’t sell much classical or jazz online, so if they can get any kind of boost here, it’s all gravy.

Do a genre-specific store and higher-quality audio matter? For most digital music, the answer has been a resounding “no”: People seem quite content to listen to severely compressed files on lousy speakers and headphones.

And people–perhaps those very same people!–manage to easily find the newest Kesha single at Apple’s (AAPL) iTunes.

But I’m out of my depth here: My classical collection consists of a couple random Mozarts, some Beethoven and maybe a Handel. I’m not sure, because I never play them. For those of you who do: Is Sony’s upcoming project appealing? Let me know in the comments below.


comments so far. Add yours.

  • jjm02351

    One of the problems with classical music on mp3 players is that the mp3 software does not support the classical format very well. When you have a compilation CD of single movements from various artists or composers, the mp3 software can usually handle that… album, artist, performer, song, for example. But when you have an album of complete classical compositions, the “song” becomes a composition with multiple movements that must be kept in the proper order, and none of the the mp3 software on devices that I own can handle this.

  • http://twitter.com/rexwisehart rexwisehart

    You bet it matters to those of us who prefer Mozart to Lady Gaga. I rarely say this…but YAHOO Sony!

  • JonDC

    Definitely. Traditional online retailers ignore the classical genre, which means limited selection, terrible data about the track (for classical you need to know composer, who performed it, when, etc etc), and quality is lacking. This may just save classical music.

  • alley_alexandra

    Genre-specific totally matters because Jazz and Classical listeners have different needs than pop listeners. For pop, a site can get away with basically singer/group and name of song. Damn you if you'd like to know who the side musicians or songwriters were. It's frustrating to download classical that (a) is the equivalent of listening to a.m. radio (vs. a CD) and (b) has no information such as who the soloists are, what the lyrics are to the art song you are listening to and, for jazz, when and where a recording was made, who the sidemen were on each track… all things usually found easily in liner notes on CDs or albums.

    So in addition to upgrading the sound quality *significantly* any classical/jazz site will need to – as JJM said, keep the integrity of the original recording (order, which matters in these genres more often than not – and IMO, matters in rock but no one considers that these days), keep the quality of the original recording and also provide much more 'liner' note information that listeners are used to and prefer having.

  • Lord_Salieri

    Check out http://www.passionato.com. They have all of the classical releases from the major labels in lossless FLAC as well as 320kbps MP3. And they're already up and running……..who wants to wait for Sony?

  • gctwnl

    Standard CD quality is rather minimal for much music, but certainly for most clasiical music. 44kHz, 16bit is just not enough to provide a truly stunning listening experience, but it is adequate. Compressed AAC or MP3 is nice for background listening, but not for active listening. So, providing lossless 44kHz/16bit is nice. The CD format was a compromise to start with and hardly anybody these days knows how much richer recordings can sound. There is a reason analog LP's are making a slight comeback these days.

    It would be truly stunning if some company had the audacity to provide 48kHz/20bit hardware and digital distribution. Just start at the high end and let it slowly conquer the world.

  • http://blog.macb.net macbeach

    I like classical, but am not a snob about it, so the lossy formats are good enough for my aged ears. I'm more concerned about selection and price. I use both iTunes and Amazon.

    Yesterday Amazon offered 99 classical selections for relaxation for a mere $2. While I was at it I downloaded a selection of Classics from the 1880s that were offered for free. A few months ago one of the two services (I forget which) had 24 hours of classical music (complete works for the most part) for $10.

    I hope eventually all of this stuff will be offered in non-DRM lossless format simply because the alternatives are not necessary, on the other hand the lossy formats are smaller files and if the price is right, not that bad a compromise.

  • http://mediamemo.allthingsd.com/ PKafka

    If you're going to promote your company, why not use your real name? The commenter here is James Glicker, managing director of Passionato.

  • http://twitter.com/ulyssestone Shi Lei

    Download? No thanks, everything is in the cloud now.

    http://www.spotifyclassical.com/

  • http://profiles.yahoo.com/u/S7LBYUEDERCZ7E3FV73WREZG64 Michael

    This is a wonderful idea for two reasons – 1) It will help older consumers learn the wonders of iPods, and 2) The best-known lossless format is Ogg, and that's open-source. So it's a big win for FOSS! :)

  • ShordSweedMusic

    As a “classical” composer, I suppose that I'm allowed to speak the following heresy: orchestral music is inherently difficult to fully appreciate in an “iPod with earbuds while mobile” setting because of its wide dynamic range. Sony would be wise to consider offering significantly compressed versions. In other words, I think “average perceived volume” / RMS is more relevant to audio quality (…in a casual listening environment…) than is lossy vs. lossless.

  • http://profiles.yahoo.com/u/XZWXVMJW2Y2RBVR45Q5C6KY6KI Russ H

    The public demand for “high-fidelity” audio has been waning (or faster) for years. Why would people want to spend additional money for a lossless or high bit-rate format when they aren't buying equipment that can take advantage of these formats? With nothing more than years of interested observation to stand on, I have seen how generations find their musical listening identities when young and tend to stick with the same likes/dislikes as they age. Each generation's music seems to lose itself with the following generation. Of course, there are exceptions, but how many boomers love Frank Sinatra like their parents may have, and how many children of boomers have bought multiple Frank or classical recordings (or even one)? All genres of music and recordings are more accessible than ever allowing essentially any recording to be previewed before purchase. This access likely diminishes music sales since many albums/cds contain filler tunes which were previously only purchased because of their inclusion with other, more popular tunes. I believe the data available for music purchases is way too short (1940s+) to come to some determination that the reason people don't buy classical & jazz online is because of lower sound quality. Most of my friends that used to spend meaningful money on audio equipment aren't even aware of the lower quality sound afforded by lossy codecs, and when I point it out to them they don't seem to care. All one needs to do is take a look at the implosion of middle market audio sales and it's clear that the desire to hear music with the greatest of sonic fidelity is at this point in time a thing of the past.

  • j4ckcampbe11

    High bitrates, good, searchable data, value and wide selection all matter to classical music lovers. Niche stores that appeal to those desires will find a share of the market. To find all of the above, visit http://www.classicsonline.com which, full disclosure, I manage for it's parent company, classical music giant Naxos. Coming next month – all you can eat streaming.

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