Kara Swisher

Recent Posts by Kara Swisher

Location, Location, (Geo-)Location: BoomTown Talks Digital Real Estate

Here’s an interesting video interview I did earlier this week with Sherry Chris for the Better Homes and Gardens blog on the impact of digital technology on the real estate industry in the age of consumer empowerment and ubiquitous information availability.

The reason: I was a speaker at the Real Estate Connect conference in San Francisco, where about 1,500 real estate professionals gathered to talk apps, cloud computing, tablet devices, mobile innovations and more.

It’s a good idea, since real estate is one of the industries that has been massively disrupted by digital shifts.

Here’s the video:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web