Activision Bets Big on PC Game
Game developers at Blizzard Entertainment have been putting the finishing touches on “Starcraft II,” a sequel to a science-fiction strategy game that was first released 12 years ago.
Although videogame sales are in a slump, expectations for “Starcraft II” are high. Blizzard’s parent company, Activision Blizzard (ATVI), has spent more than $100 million developing the computer-based game.
Analysts expect it will sell several million units globally this year, giving a profit boost to Activision’s bottom line.
“There is no shortage of consumers for ‘Starcraft’,” Activision Chief Executive Bobby Kotick said in an interview last month. “For a game that is more than 10 years old, there’s millions of people still playing it.”