How to Become Rich and Famous in Three Months, the Live Nation Way

How very, very prescient…

Have you ever said to someone “be there in a second”? Did you literally get to your destination in 1 second? There was no specific example given, the slide was most likely just making a point that the industry is being turned upside down and the old ways of doing things are out the window and things are changing rapidly, or that it is now conceivable that such an act could emerge. Maybe your assumption that they had to have “someone” in mind is where the problem originates from, not with the slide itself.

If they didn't have a time frame on either slide of the chart, I might buy your argument — though many people would, because they'd argue that even without the time frame, the chart is overly optimistic about the steps involved between making a splash on the web and selling out an arena. But their argument is specific — it used to take two years or more to achieve this level of success; now you can do it in three months. Alternate example: It takes 2 years or more to build a commercial office building. If someone told you they could assemble a 20-story building in 3 months, you'd want to see an example, wouldn't you? (You might also think twice about stepping foot in there, but that's a different story…)

I don't think the 3 month scenario can work unless the artist's career is already at some sort of nexus point. Although, I think the scenario can still work in less than 2 years time if executed correctly.

Susan Boyle made it. She was famous over night. She appeared at the TV show Britains Got Talent in 2009. Live Nation is right.

Good point! That leads to the whole “American Idol” thing. More outlets, easier access, etc…..I think the “3 month to arena” slide alludes to that whole “going viral” thing that the 'net can cause. I see Kafka's point, but there's no arguing that just as MTV made it easier for artist to go global, today's environment has avenues to get bigger quicker. Comparing it to building a building in 2 years vs 12 months isn't fair because that requires conjuring up an imaginary way of constructing the building that we can't comprehend….the internet is there so it's easier to imagine how it could happen. Years from now if there's an automated crane that via computer controls cuts down on construction time by 50%, it won't be hard to imagine it being done…..but for now, it seems impossible. 20 years ago, would you have guessed you could sat and play poker with somebody on your computer on the other side of the world? Or put a video of yourself on a “web” of computers that could instantly be seen my millions? No way…..so while no concrete example exist, it isn't to say it isn't possible if the right act comes along.
Luck to all.
RO

Most people can get away with hyperole like this but the LN team plays fast and loose with the truth so they don't get the benefit of the doubt. Their chariman went before congress and said he wanted to put the secondary market out of business when just a year prior he was trying to roll up the largest ticket brokers in the US. They also told the Senate comittee the merger would lower ticket prices and 1 month after the merger closed they nearly doubled prices on Lady GaGa's tickets. They have been consistently disingenuous so they get no slack on statements like this example.