Traffic-Reduction Strategy Seems to Be Working at U.K.'s Times
Some outside numbers are in on the effect of a two-week-old paywall at the Web site of News Corp.’s Times, and there’s good news. So far, visits to the site are down by only 67 percent. That may sound grim, but it’s not nearly as bad as the 90 percent drop-off that management had feared. According to Experian Hitwise, most of the loss came when the Times started asking users to register in the month before the wall went up.