Twitter Turns Jimmy Fallon's Viewers Into Joke Writers

Remember when we thought a mainstream media reference to Twitter was newsworthy? You know, all the way back in 2008?

Anyway, here’s a clever Twitter integration from Jimmy Fallon, whose late-night show is quite consciously tech-savvy. Topic of the day: Viewer responses to a “#whydonttheymakethat” hash tag.

I usually think of Twitter as a one-to-many media platform for self-promoters (not that there’s anything wrong with that). But this bit reminds us that the platform is indeed interactive. And if you figure out how to tap into that in a simple, effective way, you can do some interesting stuff.

Or at least, you can get your audience to write free comedy bits for your network TV show.