Peter Kafka

Recent Posts by Peter Kafka

Twitter Turns Jimmy Fallon's Viewers Into Joke Writers

Remember when we thought a mainstream media reference to Twitter was newsworthy? You know, all the way back in 2008?

Anyway, here’s a clever Twitter integration from Jimmy Fallon, whose late-night show is quite consciously tech-savvy. Topic of the day: Viewer responses to a “#whydonttheymakethat” hash tag.

I usually think of Twitter as a one-to-many media platform for self-promoters (not that there’s anything wrong with that). But this bit reminds us that the platform is indeed interactive. And if you figure out how to tap into that in a simple, effective way, you can do some interesting stuff.

Or at least, you can get your audience to write free comedy bits for your network TV show.


Latest Video

View all videos »

Search »

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post