Kara Swisher

Recent Posts by Kara Swisher

Here's Flipboard's Video, So You Can Understand What the Heck It Does

It looks like this promotional video for Flipboard, the high-profile and very slick new iPad app launched yesterday, was shot in its Palo Alto, Calif., HQ.

Because the service is a bit of a conceptual leap in digesting social networking, this video might help explain the excitement among tech bloggers and others about its debut.

Flipboard has dubbed itself a “social magazine,” attempting to make the social networking universe and the real-time Web more accessible, consumable and, perhaps most importantly, visually arresting via a rich app on the popular Apple (AAPL) device.

As I wrote yesterday:

“Essentially, Flipboard pulls information from sites such as Twitter and Facebook data streams and then reassembles it in an easy-to-navigate, personalized format in a mobile tablet touchscreen environment. In this social magazine, there are pull quotes, photos, videos, status updates and even the first paragraphs of content linked out to. There is also the ability to comment and share, as if one were on Twitter or Facebook.”

The innovative Flipboard emerged from stealth mode last night. It was co-founded by longtime Silicon Valley entrepreneur Mike McCue and former Apple iPhone engineer Evan Doll in January and has grabbed a large $10.5 million funding from top tech power players.

Here’s the video, which–except for the unusually sleepy demoer for the free app–pretty much explains it all, as well as the interview I did with McCue about the company:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik