Did You Know There Wasn't a YouTube Music Site? Now There Is.
Music videos are a core part of YouTube, but until now the site hasn’t had a landing page for them. Now that it does, you can sort of understand why Google’s (GOOG) video site hasn’t needed a landing page for music: People don’t search for “music,” they search for a band, or a song, or maybe a genre.
On the other hand, you can see why YouTube would want a page like this: It makes a nice, cleaning landing page to send traffic to and from, just like the “shows” and “movies” pages it has previously set up. You could probably get a nice premium for ads, too, though so far the page is banner-free.
Note that this is separate from Vevo, the “Hulu for Music” joint venture set up by Universal Music Group and Sony (SNE) that YouTube is supporting but not investing in. The YouTube music page ends up linking to a lot of Vevo stuff, but it’s not doing that exclusively. You might get a link to Sony/Vevo’s AC/DC, or you might get one to an oddity like “Jersey Shore” semi-celebrity Pauly D, promoting his new single. (Pauly D has a new single!)
The page is self-explanatory, but in case you’re itching to start hearing something immediately, here’s a sample of what YouTube is currently promoting there–a little “Jersey Shore.”