Kara Swisher

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Video: BoomTown Gets Blogging Tips From Yahoo (Actually, From Its New Style Guide, That Is!)

Yahoo has been trying of late to double down on its digital content hegemony–from buying social media maker Associated Content to a range of new initiatives such as Upshot, an effort to delve deeper into the new push to determine content selections based on search.

And now, it’s also trying to take over the old-dead-trees part of the equation with the publication of a massive style guide about new media publishing, which came out earlier this month, titled “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, And Creating Content For The Digital World.”

The hefty tome was edited by Chris Barr, Yahoo’s senior editorial director, who told me in an interview last week that the company was trying to create the Associated Press Stylebook–which has been the classic standard for traditional media–of the next era.

“Things in editorial have changed so much in how content is created and published, so we felt the digital space had to have a definitive guide to deal with a whole new set of issues,” said Barr. “And we felt, given how big a role we play in online content, that we really were in a position to do that.”

Indeed, and here is a little video tribute I did using the book:


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo