Question: How Many Q&A Services Does the Web Need?
Old fogies like Yahoo (YHOO) and Answers.com have been at this for a while. But in the past 12 months or so, everyone wants in.
Google (GOOG) bought Aardvark earlier this year, and Facebook is working on its own flavor of so-called “social search” (which means that human beings ask questions, and other human beings answer them). Start-up-of-the-moment Quora was supposedly valued at $86 million before it ever opened its doors. Etc.
Okay. But why is Ask.com adding a questions feature to its offering?
Easy: Because it’s tried everything else, and there’s no reason not to. IAC’s (IACI) search unit has had less than five percent of the domestic market for a very long time, even though it has gone through multiple CEOs, tech overhauls and branding campaigns.
Don’t want to be reflexively negative here (really!). So best to say that if this gambit moves the needle, it will be a pleasant surprise.