Peter Kafka

Recent Posts by Peter Kafka

Twitter Links Up With JetBlue, Again

Another small step in Twitter’s slow-motion business plan: A tie-up between the messaging service and JetBlue for Twitter’s @earlybird account, which gives followers 20 percent off of (some) tickets. This is the second time JetBlue has worked with Twitter: It was also one of the lead marketers in its initial rollout of “Promoted Tweets”. Which we haven’t heard that much about for some time, by the way…


Latest Video

View all videos »

Search »

The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer