Mobile-TV Push Gets Fuzzy Reception

Chip maker Qualcomm Inc. (QCOM) last week signaled it may give up a costly six-year quest to bring broadcast TV to mobile phones and other devices in the U.S. Not too many people are surprised, however, given the reception for mobile-TV services in the country so far.

But other entrepreneurs remain undaunted, arguing that technology decisions and other factors slowed adoption of a medium that has gained traction in other countries. A group of U.S. local broadcasters, in fact, is just beginning to gear up an effort to deliver a broadcast service called Mobile DTV to U.S. markets, using transmission capacity freed up by a transition from analog to digital technology.

Meanwhile, a start-up called MobiTV Inc., which helps carriers offer mobile-TV services, says viewership of the World Cup helped turn June into the best month in its 10-year history. The Emeryville, Calif., company claims more than 10 million users, up from seven million this time a year ago.

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