John Paczkowski

Recent Posts by John Paczkowski

QOTD

“If you’ve got a one-trick pony, you want the one we have. We’re in the ad business, and it’s growing rapidly. We picked the right trick.”

Google CEO Eric Schmidt on the company’s online ad business, which makes up the bulk of its revenue


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web