Repeat After Me: “I Want a BlackBerry”
The 52-week low that Research In Motion hit earlier this month is quickly receding on rumors of some big upcoming product announcements. Word on the street is that the company plans to uncrate the BlackBerry 9800 at an event in New York City next week.
The 9800 will be the first RIM (RIMM) device to use the company’s BlackBerry OS 6, a new operating system that CEO Mike Lazaridis says will make “anyone that looks at it…say ‘I want a BlackBerry.’”
That’s the hope, anyway.
With a new WebKit-based Web browser, an overhauled media player and support for multitouch, BlackBerry 6 is the OS RIM should have released years ago, one that should give its devices a bit more appeal in a market increasingly enamored of super-smartphones. So if the 9800 is announced next week along with a rumored mid-August ship date, RIM will have taken its first big step in addressing the competitive issues that are tarnishing its growth prospects. Said Kaufman Bros. analyst Shaw Wu, “As we said before, we believe the new user interface with multitouch technology and WebKit-based browser closes the gap materially against Android and iPhone.”