Peter Kafka

Recent Posts by Peter Kafka

Meet Condé Nast's Digital Gurus

More shoes dropping in the wake of Bob Sauerberg’s move into the No. 2 slot at Condé Nast last month: Sauerberg has created a new post of chief technology officer for the publisher and hired Viacom veteran Joe Simon to fill it. Simon will “lead all digital and technology operations and focus on innovation and the development of the next generation of digital products and services.” More fun to read about: Wired Creative Director Scott Dadich, who has become the company’s iPad frontman and who the New York Observer says is publishing’s new “it boy.” Hate words? You can hear and see him in this clip.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web