Twitter Makes Hires to Boost Advertising Model

Fast-growing social-media site Twitter has been making a lot of hires lately, and this week it said it’s adding two employees who should prove important to its fledgling, ad-based business model — people to sell the ads.

The microblogging service hired Dan Coughlin, the former director of media sales at Facebook, to be its director of ad sales for the East. Amanda Levy, who was the first ad-sales person at review site Yelp, is joining Twitter as sales director in the Western region. Mr. Coughlin and Ms. Levy, whose hires were first reported by Advertising Age, will be charged with helping Twitter expand its ad offerings, which the company calls its Promoted Suite.

“We’re putting together a top-flight sales team as we begin to open our Promoted Suite of products to more companies,” said Dick Costolo, Twitter’s chief operating officer, in an emailed statement.

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