Google Gives Advertisers Direct Line to DirecTV

Despite a three-year effort, Google still hasn’t been able to list its TV Ads marketplace in the “Raging Successes” column, but a new partnership with DirecTV could give it a boost. Under the deal, Google’s TV Ads platform will offer national satellite inventory (including prime time) across 11 DirecTV channels: Bloomberg Television, Centric, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide. Combined with Google’s existing arrangement with the Dish Network, this gives TV Ads customers access to up to 30 million satellite households in the U.S.