Kara Swisher

Recent Posts by Kara Swisher

Waiting for Godot: Apple's Fall Event Is Definitely Happening, but Exactly When and What?

Oh, it’s coming.

According to several sources, and as has been widely expected, Apple will once again be holding its annual autumn special event, possibly closer to mid-September this time.

Apple (AAPL), which has had a fall hello-there confab every year since 2005, waited until August 31 last year to announce its “Let’s Rock” event on September 9 at the Yerba Buena Center for the Arts Theater in San Francisco.

There, CEO Steve Jobs, in his first public appearance since his medical leave of absence, let loose with a bunch of mostly music-focused features.

That included introducing iTunes 9, as well as home sharing, Genius mixes and some updates of the iPod.

“I’m vertical, back at Apple and loving every day of it,” said Jobs last year.

Well, he’s still standing, but he has definitely not stood still, launching both the iPad and the iPhone 4 since then.

Still, because it is Apple, speculation is running high about what the iconic tech company will unveil next.

And most of it centers around the blinging of the iPod touch to bring it into line with many of the features on the iPhone.

That is likely to include front- and rear-facing cameras, which would allow the device to use FaceTime, Apple video-calling software that works over Wi-Fi.

With Jobs promising Apple would release the FaceTime protocol as a open industry standard, combined with the company’s ongoing skirmish with Google (GOOG) in the smartphone space, wouldn’t it be nice to have all those iPods turn into phones?

There could also be an A4 processor in the iPod, which will give it even more oomph.

Other rumors run the gamut, such as a new cloud-based, streamy rethink of Apple TV (possible and exciting), a smaller iPad (silly and unlikely) and a streaming music service (useful and most likely).

Or, because it is Apple, something else.

Oh, one more thing: It goes without saying that Apple PR majordomos passed on my perfectly reasonable request for the entire detailed schedule, including slides, for any special event in September.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”