Peter Kafka

Recent Posts by Peter Kafka

Love Insidery Media Web Site Feuds? Mediaite vs. DailyFinance Is for You!

Mediaite Editor Colby Hall didn’t like Jeff Bercovici’s piece about the media site’s use of other people’s video. You can read his lengthy response here, but if you’re time-pressed, it boils down to: 1) What we do is totally fine. 2) But AOL, Bercovici’s employer, does much worse.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web