Discovery Ups Oprah Money, Gets More Oprah in Return

Discovery Communications, which is spending a lot of money to launch a new cable network with Oprah Winfrey, says it will be spending even more: Via an SEC filing, the cable guys say they will increase their funding commitment from $100 million to $189 million. In return, Oprah promises to be more visible on the network. Which makes sense, since that’s the reason people will want to watch something called “Oprah Winfrey Network.”