New From Facebook: PR TV

Come 3:15 pm PT, Web viewers with a taste for corporate PR and entertainment marketing will have a new channel to watch: Facebook Live. The social networking giant is launching a live streaming video site, equipped with shared chat and interactivity, to be programmed with things like company announcements, press events, product and engineering discussions and celebrity appearances, like the official debut show with actress America Ferrera talking about her new movie, “The Dry Land.” Given the size of the audience, it’s a potentially powerful promotional platform if Facebook can keep the video lineup from getting a little too dry.