Voices

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Social-Network Ad Spending Starting to Add Up

When you look at dollars spent vs. potential audience, it’s clear that advertisers haven’t exactly plunged into social media with the same abandon as Net users, but judging by the latest numbers from eMarketer, they are wading in at a quickening pace. The research outfit today boosted its estimates for U.S. social-network ad spending this year to $1.68 billion from its December forecast of $1.3 billion, with expectations that it will top $2 billion in 2011. Next year should also see U.S. spending overtaken by overseas spending. In the U.S. market, eMarketer said, Facebook will get about half those ad dollars, with MySpace’s take continuing to drop and Twitter’s poised to take off if it can show its “resonance” model of measuring advertising effectiveness works.


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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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