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July Search Share Menu: Is Google Fully Baked?

August 17, 2010 at 5:10 am PT

The search market-share numbers are out–this time adjusted for a variety of click-happy gimmicks by Microsoft and Yahoo–and it turns out that neither needed the numbers to show better results.

That’s because using “explicit” search, market leader Google (GOOG) lost share in the July results from comScore (SCOR), compared with the typically share-deprived pair.

Google’s U.S. share was 65.8 percent in July, down slightly from 66.2 percent the month before.

Yahoo (YHOO) shot up to 17.1 percent from 16.7 percent in June. Meanwhile, Microsoft (MSFT) flatlined at 11 percent in July.

Ask and AOL (AOL) brought up the rear, with 3.8 percent and 2.4 percent, respectively.

While the Google share seems hard to breach, it’s obviously not impossible, and it will be interesting to see the results in the months ahead, as the search partnership between Yahoo and Microsoft finally gets cooking with gas.

Tagged with: AOL, Ask, BoomTown, comScore, digital, explicit, Google, Internet, Kara Swisher, market, Microsoft, partnership, search, share, Yahoo

comments so far. Add yours.

http://pulse.yahoo.com/_PZJIZY5IFH62NAZCSZTY3JALPI My

Do you mean hard to breach?
Anonymous

I would switch from Google to Yahoo search if Yahoo search wasn’t done by Microsoft. Google is a confused and stupid kind of malicious, but Microsoft has elevated that to an art form. Google is like a cat giving you a mouse to eat: you don’t want to eat it, but it is at least good-intentioned. Microsoft is like a human being giving you a mouse to eat, and they destroyed all the other food, too. But either way, it’s rodent for dinner.