Korean Firm Tweaks Twitter for Workers

When a senior executive at a South Korean company recently wanted to find some partners for lunch, he sent a Twitter message—but only to employees within his technology-services firm.

The company, LG CNS Co., has been experimenting with a version of Twitter—the short-burst messaging service used on computers and cellphones—that it created for the internal use of its 7,000 employees.

Called BizTweet, the system at LG CNS is an example of a less-heralded offshoot of the Twitter phenomenon: Companies are using it for internal communication and other purposes beyond the external marketing for which it has become well known.

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