Kara Swisher

Recent Posts by Kara Swisher

Viral Video: "The Big C" Is Also a "Big D"–as in "Digital"

Showtime’s newest original series, “The Big C”–starring the superb Laura Linney, a tightly wound woman who reacts to a cancer diagnosis by living it up–premiered on the pay cable channel this week with almost 1.58 million viewers.

That makes it a hit for a program on cable television, but what’s interesting to BoomTown is that the first episode’s online version, which has been available for weeks to gin up interest, has grabbed about that many views, too.

In fact, that’s where I watched it–on YouTube, although it is available in several locations online–and where I am guessing many more than ever will too, if more shows get posted.

We’ll see about that, but until then here’s the video of the “The Big C” trailer, as well as the entire premiere show below it:


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google