Kara Swisher

Recent Posts by Kara Swisher

BoomTown Gets Geo-Located at Facebook Places Launch: The Video

Here’s a video I ginned up at the launch of Facebook’s new geo-location offering, which is called Places.

The event took place last night at Facebook’s HQ in Palo Alto, Calif., in its cafeteria. There, in a tiki-torch setting, CEO Mark Zuckerberg announced the social networking site’s answer to location hotties such as Foursquare.

You can see Zuckerberg explaining it all in the video below, as well as take a look at the press circus, there to chronicle every jot and tittle of the mobile check-in wars.

There is a gong, so you get the idea.

Here’s my report (and you can read Walt Mossberg’s review of Places here):

(BTW, it is not the No-Name cafeteria at Facebook, as I say in the video–that one’s at Google (GOOG). In my defense, it is exactly the same thing.)


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus