Kara Swisher

Recent Posts by Kara Swisher

Questions for Tony of Zappos and Andrew of Groupon? Step Right Up!

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Later today, BoomTown will be onstage at Dealmaker Media’s Grow2010 conference in Vancouver, Canada, to interview Tony Hsieh, CEO and co-founder of Zappos, and Andrew Mason, founder and CEO of Groupon.

Hsieh has just written a book, “Delivering Happiness: A Path to Profits, Passion, and Purpose,” which is topping the best-seller lists.

It essentially chronicles how he built the customer-service-focused online retailer, which was sold for $850 million to Amazon (AMZN) last year.

Mason is also a bit of a phenom, having turned the social local buying service into a start-up juggernaut, garnering massive funding and a valuation of above $1 billion.

Yesterday, Groupon had a big day, offering its first national social discount at the Gap (GPS), which blew off the doors at the service.

I will ask both the usual questions, but feel free to suggest any for me to use.

Note to Tony: No trying to hug me or getting me to do a group cheer.

Note to Andrew: No, I do not want a 50-percent-off spa treatment today.

Of course, I will post video updates with both innovative–and unusually likable–entrepreneurs later, but here are the interviews I did with each earlier this year to enjoy until then:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus