Textbooks Up Their Game

Maybe the iPad will move digital college textbooks out of theory and into practice.
Although electronic book sales have exploded, digital college textbooks have been slow to get off the ground, in part because of high prices and hardware concerns. Now, a former Apple Inc. (AAPL) employee, Matt Mac Innis, is trying to shake up the market with a new approach that taps into the iPad’s strengths.

His tech start-up, Inkling, is introducing its first four full-length interactive college textbooks using its software platform, which is designed specifically for Apple’s iPad—a marked departure from e-textbooks that are almost entirely just text that has been digitized. Inkling is one of a number of companies helping textbook publishers rethink their titles for the iPad, eager to exploit its color, video, and touch-screen capabilities.

The four digital titles— McGraw-Hill Cos. best sellers in biology, economics, marketing, psychology—are expected to become available via the iTunes App Store beginning Friday. Prices will start at $2.99 per chapter and $69.99 for entire books, for a limited time. Thereafter, chapters will be $3.99 and books will start at $84.99.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »