Kara Swisher

Recent Posts by Kara Swisher

Update: Zappos's Tony Hsieh on His Magical Happiness Bus Tour and Hugging It Out With BoomTown

Also, while in Vancouver, BoomTown tried to avoid the happiness-fueled stalking by Tony Hsieh, the CEO of online retailer Zappos.

To no avail.

I interviewed Hsieh (as well as Groupon’s Andrew Mason) onstage at the Grow2010 conference. Hsieh’s topic was his new book, “Delivering Happiness: A Path to Profits, Passion, and Purpose.”

It came out in June and is all over the bestseller lists, and Hsieh is now headed on a nationwide bus tour to promote it.

You can see my video interview with him below, in which he discusses his fervent intent to hug me. Also other stuff.

Amazon (AMZN) certainly gave a bear hug to the company, buying Zappos last summer in a deal valued at about $850 million.

It was a good idea, since Zappos is well known for its culture of intense happiness, both in its high level of customer service and the enthusiasm of employees of the company, which started as a Web shoe retailer but has been expanding its offerings.

I actually went to Zappos’s Las Vegas HQ and terrorized its very friendly “Mayor” Jerry Tidmore, and also talked to Hsieh then. Both videos are also below.

Here is the update with Hsieh:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus