Yahoo’s Bing Transition: One Continent Down, Six to Go

The North American Bing-ification of Yahoo is complete. Yahoo (YHOO) said in a blog post today that the company has finished transitioning its search back-end over to the Microsoft (MSFT) platform in North America. “Web, Image, and Video search experiences on both desktop and mobile devices are now powered by the Microsoft platform in the US and Canada (English), with more markets to come,” Shashi Seth, SVP of Yahoo Search Products said. “With this week’s milestone behind us, Yahoo! will continue to drive technology innovation in the search experience to bring more value to users and advertisers alike.”