Apple Opts Out of O2's Green Rankings for Phones

Apple may be proud of its environmental credentials, but it wants no part of U.K. carrier O2′s new ranking system that gives handsets a rating of one to five based on sustainability–the ecological impact of their raw materials, the manufacturing process, packaging, useful life, energy efficiency and ease of recycling. Other major manufacturers–including Nokia, Sony Ericsson and Samsung–completed O2′s voluntary 63-question survey, but Apple declined, preferring to let its Web site speak for itself.