John Paczkowski

Recent Posts by John Paczkowski

Apple’s Annual Autumn Event Falls on September 1

The official word has finally come down from Cupertino: Apple has issued a typically cryptic invitation to a special press event at 10 am on September 1, at the Yerba Buena Center in San Francisco. The only clue as to content is the invitation’s image of a guitar with a cutout of the Apple logo.

Apple (AAPL) has held an end-of-summer event each year since 2005, traditionally focused on the iPod, music and other entertainment-related developments, and it looks like that will be the case again. That still leaves plenty of room for speculation about possibilities, such as a streaming music service, the coming iTV device or a spruced-up iPod touch. Based on Yoko Ono’s recent comments, the traditional Beatles-to-iTunes chatter is likely to be muted this year.

As always, we’ll be there to cover the event live, so be sure to join us on Sept. 1.


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— Felix Salmon, writing about the potential of native advertising on the Web

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