Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Nobody Is Listening

There’s been a bit of bloggery agonizing of late about the possibility that no one is listening to the endless stream of sharing via status updates and other social networking tools.

As in, if a check-in falls in the forest, does it make a sound?

It’s a good question to answer, given all the effort being put into the social medium.

And here is a bracing diatribe on the subject by Loren Feldman of 1938 Media, which is well worth a listen:


comments so far. Add yours.

  • http://blog.macb.net macbeach

    I don’t see how people are just now noticing this, but as we are probably on our second or third generation of people with “online” experience maybe the lesson has to be periodically repeated.

    Loren exempted blogs from his speech, and presumably podcasts. Why? I see Buzz as a blog by other means. Twitter is a blog with short entries, podcasts are blogs by people too lazy to type… etc.

    The problem of wanting to get all this data in one place was fixed by RSS feeds… it’s broken again by all the new products that don’t generate such feeds.

    There is clearly more data being generated now than people are able (or willing) to absorb. Write me now, search for me later. That’s Google’s business model and the more junk there is out there to wade through the further out of reach the task is for any competitor.

    Yes, it’s mostly junk, but how do we know the next Einstein isn’t tweeting the next E=MC2 right about now?

  • http://blog.macb.net macbeach

    PS: I Buzzed this.

  • http://www.linkedin.com/in/grimblazer Steven Ramirez

    Well spoken though painful. Regardless of the medium, it still comes down to great writing, powerful ideas.

  • Anonymous

    Most of the world’s information is stupefyingly boring. If you take it out of context and compress it to 140 characters, it doesn’t become less boring.

  • Anonymous

    nobody has time to “follow” anyone else. It’s the great myth that twitter, facebook and others perpetuate to dupe advertisers and investors

  • http://aridiculousmind.com Yvon Bayonne

    it might worth thinking about…

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