Electronic Mirrors Sell Lipstick and a Makeover

Cosmetics aisles in supermarkets and drugstores are adding electronic makeover specialists with the help of an Israeli start-up.
Retailers including Wal-Mart Stores Inc. (WMT), France’s Carrefour SA and Superdrug Stores PLC in Britain are testing EZface Inc.’s “virtual mirrors” in their stores to simulate what makeup and hair dye would look like on shoppers. Faced with stiff competition from specialist cosmetics stores including Sephora, where shoppers get to try on products before buying them, retailers are looking for new ways to boost sales and reduce damaged inventory from opened packaging by consumers experimenting with products.

The virtual mirror kiosks are designed to be easy to use. A person stands in front of the screen and an internal camera takes a picture. Then the person scans the bar codes of various cosmetics—such as mascara, foundation, eye shadow, blush and lip gloss—and each automatically appears on the appropriate part of the face. A list on the right side of the screen reminds the person what products she is virtually testing. The user can print out the image, send it by email, or post it on Facebook.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »