Kara Swisher

Recent Posts by Kara Swisher

Former Googler Adam Freed Takes COO Job at Etsy, As It Crafts More Funding

Former Google international exec Adam Freed (pictured here) has taken a job as COO of Etsy, the crafts e-commerce site, which just raised another $20 million in venture funding.

Index Ventures is part of the new round, which also includes previous investor Accel Partners.

Union Square Partners and Hubert Burda Media are also investors, as well as Flickr co-founder Caterina Fake.

Etsy has raised almost $52 million overall since its 2005 founding, which gives it a valuation of more than $300 million.

Etsy’s CEO is founder Rob Kalin, who took over again as CEO at the start-up last year.

But Freed brings more solid management with a global flavor to Etsy, having been a director of international product management at Google (GOOG). He left the company two years ago.

In that job, he focused on the localization and development of the search giant’s international products and had also worked in international online sales and operations, including setting up Google’s online advertising operations in London, Paris, Hamburg, Tokyo and Sydney.

He also established Google’s multilingual online operations center in Dublin.

Oh, yes, Freed speaks nine languages, which will come in handy at Etsy, since it helps craftspeople globally sell handmade items online.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google