Peter Kafka

Recent Posts by Peter Kafka

Google TV's New Pitch: Let Us Scare the Crap Out of You

Google TV is creeping out Hollywood studios, but average consumers don’t know a thing about it.

Solution: Logitech, one of Google’s partners, will help scare the rest of us, too.

That inscrutable/creepy ad is for Revue, a set-top box that will come bundled with Google’s (GOOG) platform this fall (thanks to Engadget for flagging). And if you watch the other videos in Logitech’s campaign, you’ll see that the company is trying to argue that Revue will make your TV feel less “lonely.”

So that makes a bit of sense, I guess. And I’m writing about it, so I guess it works. I just don’t know of many consumer electronic success stories that use the terror/befuddlement approach. But maybe this one will be different!


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik