Peter Kafka

Recent Posts by Peter Kafka

Google TV's New Pitch: Let Us Scare the Crap Out of You

Google TV is creeping out Hollywood studios, but average consumers don’t know a thing about it.

Solution: Logitech, one of Google’s partners, will help scare the rest of us, too.

That inscrutable/creepy ad is for Revue, a set-top box that will come bundled with Google’s (GOOG) platform this fall (thanks to Engadget for flagging). And if you watch the other videos in Logitech’s campaign, you’ll see that the company is trying to argue that Revue will make your TV feel less “lonely.”

So that makes a bit of sense, I guess. And I’m writing about it, so I guess it works. I just don’t know of many consumer electronic success stories that use the terror/befuddlement approach. But maybe this one will be different!


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald