Peter Kafka

Recent Posts by Peter Kafka

Google TV's New Pitch: Let Us Scare the Crap Out of You

Google TV is creeping out Hollywood studios, but average consumers don’t know a thing about it.

Solution: Logitech, one of Google’s partners, will help scare the rest of us, too.

That inscrutable/creepy ad is for Revue, a set-top box that will come bundled with Google’s (GOOG) platform this fall (thanks to Engadget for flagging). And if you watch the other videos in Logitech’s campaign, you’ll see that the company is trying to argue that Revue will make your TV feel less “lonely.”

So that makes a bit of sense, I guess. And I’m writing about it, so I guess it works. I just don’t know of many consumer electronic success stories that use the terror/befuddlement approach. But maybe this one will be different!


Latest Video

View all videos »

Search »

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work