Peter Kafka

Recent Posts by Peter Kafka

Google TV's New Pitch: Let Us Scare the Crap Out of You

Google TV is creeping out Hollywood studios, but average consumers don’t know a thing about it.

Solution: Logitech, one of Google’s partners, will help scare the rest of us, too.

That inscrutable/creepy ad is for Revue, a set-top box that will come bundled with Google’s (GOOG) platform this fall (thanks to Engadget for flagging). And if you watch the other videos in Logitech’s campaign, you’ll see that the company is trying to argue that Revue will make your TV feel less “lonely.”

So that makes a bit of sense, I guess. And I’m writing about it, so I guess it works. I just don’t know of many consumer electronic success stories that use the terror/befuddlement approach. But maybe this one will be different!


comments so far. Add yours.

  • http://www.mediahound.biz @Edw3rd

    Sorry, but this is creepy advertising, playing into our fears of the internet more than the by gone days of television. #FAIL

  • http://feldmanfile.blogspot.com Len Feldman

    Logitech has always been “advertising challenged.” You might remember their “Feels Good-Feels Better” print ads featuring a urinating baby from a few years ago. I also recall print ads featuring Catholic nuns. These new ads are so creepy that I can’t imagine how they were ever approved.

  • http://twitter.com/NewPharo AliOmar

    They created Buzz, the 4th Video just out Today on the Logitech Web Site.

    Google TV is the most exciting thing in 2010 & beyond.

    HD TV will be the center of our Digital life without PC you could HD Video Calling, Internet: Browsing/Social networking/e-commerce/Gaming, Apps, Media Streaming Videos, pictures,Movies or DVR, etc all without PC

    Logitech Revue and waves of input devices and remotes and Apps will change the way we enjoy all of that on a Bigger HD TV Screen.

    Check out Logitech announcments, CC and PRs, it could be bigger for them than PC

  • Anonymous

    …it may build product awareness… but would anyone buy (or even look into) one based on this type of insult?

  • Anonymous

    Yeah… I agree. Kinda weird/creepy. If they’d just put some pants on the TV, it would have made some difference, me thinks.

    I agree with Len F – Logitech has always been ad challenged…

  • Anonymous

    That’s 2 weeks in a row that Google is being called “creepy”. Last week it was for their CEO’s comments that if we want privacy we should change our names.

  • Anonymous

    > Logitech

    Logitech is a PC company, not even a CE (Consumer Electronics) company. Same with Google. It’s going to be very hard for them to change the much-bigger CE industry from the outside in. Especially when Apple is setting the agenda.

    > Google TV is the most exciting thing
    > in 2010 & beyond.

    The most exciting thing to happen to TV in 2010 was the iPad. What the iPod was to music, the iPad is to video. It is a mobile TV, a true video iPod, not a music player with a little video screen on it. The TV experience is amazing. That was the most surprising thing about it to me. I didn’t buy it for that.

    And iPad actually exists, it’s not some future thing that might happen. TV channels as apps is already here on iPad. There is an ABC app, a BBC app, a CNN app, a Hulu Plus app, a Netflix app, a YouTube app, an iTunes app, and more. An HBO app is apparently coming soon. There is an AT&T U-verse app and a Verizon FiOS app has been demoed already. There is an app that will show you any video off your PC, no matter how it’s encoded. And of course, there hundreds of thousands of other apps and also interactive iAds.

    If the rumors are true and there is an iPad-for-TV device coming soon from Apple, it will be a very significant event for TV. Apple doesn’t have to create something from scratch like Google does, all Apple has to do is transplant the iPad TV experience onto a living room screen.

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