Kara Swisher

Recent Posts by Kara Swisher

Viral Chart: The Web 2.0 Summit's "Points of Control"

Here is a cool chart from the Web 2.0 Summit–what the O’Reilly Media and UBM TechWeb conference is calling “visual representation” of its theme of “Points of Control: The Battle for the Network Economy.”

As it is described on its Web site, the map (which is the brainchild of Web 2.0 impresario John Battelle) chronicles “these shifting points of control–strategic chokepoints on an increasingly crowded board.”

Indeed, from Facebook to Google (GOOG) to Apple (AAPL) to Twitter and more, it is cheek to jowl these days trying to control the consumer experience.

Here’s a snapshot of the map (click on it to make it larger), which you can see here in its entirety to have fun with.


comments so far. Add yours.

  • http://twitter.com/Snaggy Snaggy

    Lets play Risk with that board!

    Land of Search attacks Union of Social Networks… three dice!

  • http://pulse.yahoo.com/_FREL2CBWOUXQ6QPYEHFJ7SDC3Y Sinuhe

    Even though it may not belong to the Web 2.0 realm, the iStore and its ubiquitous iPods and Co. control the consumer activity (in term of dollars) more than what John Battelle might think.

  • Anonymous

    This is pretty and all, but as far as conveying any useful information— fail.

  • Anonymous

    This is pretty and all, but as far as conveying any useful information— fail.

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