Amazon Working on New TV, Movie Service Inc. (AMZN) is trying to create a service that gives paying subscribers unlimited access over the Internet to some television shows and movies, as it tries to take on Netflix Inc. (NFLX) and grab a bigger slice of the online TV business.

The Seattle retailer has in recent weeks and months proposed a Web-based subscription service to several major media companies, including General Electric Co.’s (GE) NBC Universal, Time Warner Inc. (TWX) and Viacom Inc. (VIA), among others, according to people with knowledge of the proposal.

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