E-Reader Race to Zero Speeds Up: Borders Cuts Prices on Kindle Killers You Probably Haven't Bought

But, at present, they want to make money of the razors while they can as long as ebook readers are a novelty. Making money of the blades will go own at its own slower (relative) pace.

No player (Amazon, Barnes and Noble and Borders) wants to force a paradigm shift, It is only a “think different” CEO Steve Jobs who forced a paradigm shift with iPad and reaped the rewards.

I will not argue regarding your definition of paradigm shift but will give you my take.

iPad is a paradigm shift because

1) iPad gives us multitouch computing in a computer screen form factor, but still retaining the advantages of true mobility e.g. before the advent of iPad there were ebook readers like Microsoft Reader on PCs but they never took off. With iPad many ebook readers took off including iBooks, Kindle Reader etc.

2) iPad uses a processor (ARM) that gives us a full computer experience at a price that can go much lower than a netbook or notebook can go. I am thinking of a $50 TABLET. Apple may not oblige, but others will.

When PCs replaced minicomputers there was a pardigm shift. When tablets will replace PCs it is a paradigm shift.

To you I say,
“What was the paradigm shift with the PC over minicomputers? PC was simply an aggregation of features available separately on other devices.”

I checked out the Kobo a couple months ago, liked the layout better than the nook. Haven’t had a chance to touch a Kindle. Downside to the kobo, no wireless option. I haven’t bought any e-reader, ran the math on how long it would take to recoup the money vs paper back. by then, a new even better e-reader will be out.